GRANTED THE KINDEST THING ANY ONE CAN SAY MOST ABOUT ADVERTISING THESE DAYS IS THAT INDUCES SLEEP.
BUT FOR MANY INDIANS UPTO 5 MILLION, IN FACT-SLEEP DISORDERS GO WELL BEYOND DOZING THROUGH TEDIOUS ADVERTISING.
NOT ONLY ARE SLEEP DISORDERS WIDELY PREVALENT, BUT THEY ALSO REPRESENT A MAJOR NATIONAL HEALTH PROBLEM THAT IS ROUTINELY MISUNDERSTOOD..
SOME EXAMPLES :- THE LADY WHO DREW A MAP OF INDIA ON HER BEDROOM WALL AND THEN FILLED IN THE CAPITALS OF EVERY STATE ALL IN HER SLEEP.
THE AIR TRAFFIC CONTROLLER WHOSE ONLY WAY TO KEEP FROM FALLING ASLEEP ON THE JOB WAS TO STAND WHILE WORKING.
THE EXECUTIVE WITH HEAVY SNORING WHO CHOKED HIMSELF TOO FREQUENTLY AT NIGHTS OR THE TRUCK DRIVER WHO HAD A FATAL ROAD TRAFFIC ACCIDENT BECAUSE HE WAS TOO SLEEPY WHILE DRIVING.
UNFORTUNATELY, THESE STORIES ARE NOT THE WORK OF AN OVERACTIVE IMAGINATION.
THEY ARE THE FRIGHTENING AND OFTEN TRAGIC STUFF OF REAL LIFE, OR REAL PEOPLE LIVING WITH SLEEP DISORDERS THAT MAY GO UNDIAGNOSED FOR YEARS.
THE SOBERING TRUTH IS THAT TWO MILLION INDIANS SUFFER FROM CHRONIC INSOMNIA.
ANOTHER ONE MILLION SUFFER FROM SLEEP APNEA.
ANOTHER THREE MILLION ENDURE SERIOUS SLEEP DISORDERS DUE TO SHIFT WORK.
AT THE INSTITUTE OF SLEEP MEDICINE WE ARE DOING EVERY THING WE CAN TO EDUCATE THE MEDICAL COMMUNITY AND THE PUBLIC ABOUT SLEEP DISORDERS.
BECAUSE WE BELIEVE A BETTER UNDERSTANDING OF SLEEP DISORDERS BY MEDICAL PROFESSIONALS AND PUBLIC AT LARGE COULD IMPROVE THE LIVES OF MILLIONS.
IF YOU WOULD LIKE TO KNOW MORE ABOUT SLEEP DISORDERS PLEASE CONTACT us
AND BY THE WAY IF THIS AD DID PUT YOU TO SLEEP, THAT’S PROBABLY NOT ALL THAT BAD.
YOU MAY WISH TO RETAIN IT FOR YOUR FUTURE BED TIME READING.
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